The collaboration merges Montana Furniture with the characteristic stripes from Mads Nørgaard – Copenhagen, celebrating the essence of Scandinavian quality – functionality and timeless design – with a mutual passion for colours.
At the core of this collaboration lies Mads Nørgaard – Copenhagen’s signature striped textile, expertly incorporated in the rich tones of Ruby and Balsamic, two standout colours from Montana's palette of 41 striking hues. This textile seamlessly adorns the panels of the iconic Montana Free shelving system, infusing functional storage and display solutions with a dash of personality and flair. Furthermore, the textile enhances the upholstery of the renowned Kevi Office chair, elevating this classic piece into a statement of style and comfort.
“We are thrilled to partner with Montana Furniture to bring our signature stripes into the realm of furniture design. I’ve grown up with the Kevi office chair and my parents and I have always admired it’s style, functionality, and longevity. We are very proud to see the chairs wear our stripes…’
– Mads Nørgaard
Echoing this sentiment, CEO Joakim Lassen of Montana Furniture adds,
"The Mads Nørgaard x Montana Furniture collaboration is a celebration of Scandinavian design heritage and timeless pieces. Combining our furniture craftsmanship expertise with Mads Nørgaard's iconic textiles, we created a collection embodying modern living.”
The collaboration also includes a mini-collection consisting of three new colour combinations in the iconic #101 t-shirt from Nørgaard paa Strøget, a short-sleeved t-shirt, and a tote bag. The mini-collections colour scheme directly reflects the launch of the collaboration's new Montana Free shelving systems and Kevi office chair – a fusion of stripes and colors from Montana Furniture's and Mads Nørgaard – Copenhagen's universes.
The Montana Furniture x Mads Nørgaard – Copenhagen collaboration can be experienced during 3 Days of Design, from June 12, 2024, at Nørgaard paa Strøget, at Mads Nørgaard – Copenhagen in Aarhus and Berlin, online at madsnorgaard.com here, and at Montana Furniture's showroom and store – Skindergade 38 // Bredgade 24.
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