The #101 T-shirt has been proclaimed to be a Danish design icon on several occasions and is a part of the permanent exhibition at Design Museum Denmark. The T-shirt has also been exhibited at several special exhibitions at other Danish museums. In 2014, Jørgen Nørgaard received that year's honorary award at the Elle Style Awards, just as Jørgen Nørgaard was honored with the Design Council's (Designrådet) award in 2007.

We are very proud to produce our #101 T-shirt in Denmark. The Nørgaard T-shirt was designed by Jørgen Nørgaard in 1967. Since then more than 3 million copies of the popular T-shirt have been sold. The beautiful cotton rib is still knitted in Ikast and sewn in our sewing room in Korsør. We only use Better Cotton Initiative (BCI) yarns for #101.

NØRGAARD is a third generation multibrand store located in the center of Copenhagen. Starting as a store selling mourning wardrobes by Mathias M. Nørgaard, and later bought by his son Jørgen Nørgaard who reopened the store as a young and modern multibrand store in 1958.