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        COLLECTIONS
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        The #101 collection
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        KIDS – Size 1 – 10 years
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    • ONLINE STOCK SALE
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    101 & the Nørgaard paa Strøget collection Wearing Confidence Edit
    RECOMMENDED
    Knitted in Denmark Edit Denim Edit
    • ONLINE STOCK SALE

      The online stock sale runs from March 30 to April 4 at midnight.

      EXPLORE
    • VIEW ITEMS
      SHOP THE LOOK
      Pablo Malle Tee, Vanilla Ice/Sky Captain Pablo Malle Tee
      Regular price €130.00 EUR
      Regular price €0.00 EUR Sale price €130.00 EUR
      Unit price /  per 
      Ripstop Nylon Mille Pants, Sky Captain Ripstop Nylon Mille Pants
      Regular price €120.00 EUR
      Regular price €0.00 EUR Sale price €120.00 EUR
      Unit price /  per 

      WOMEN

    • VIEW ITEMS
      SHOP THE LOOK
      Cotton Lino Theo Polo LS Knit, Black Cotton Lino Theo Polo LS Knit
      Regular price €135.00 EUR
      Regular price €0.00 EUR Sale price €135.00 EUR
      Unit price /  per 
      Arizona Denim Hannes Jeans, Light Blue Wash Arizona Denim Hannes Jeans
      Regular price €175.00 EUR
      Regular price €0.00 EUR Sale price €175.00 EUR
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      MEN

    • VIEW ITEMS
      SHOP THE LOOK
      Sport Futino Tee, Black Sport Futino Tee
      Regular price €60.00 EUR
      Regular price €0.00 EUR Sale price €60.00 EUR
      Unit price /  per 
      Broda Pio Shorts, Cashmere Blue Broda Pio Shorts
      Regular price €55.00 EUR
      Regular price €0.00 EUR Sale price €55.00 EUR
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      Soft Twill Cash Cap, Orange.com Soft Twill Cash Cap
      Regular price €60.00 EUR
      Regular price €0.00 EUR Sale price €60.00 EUR
      Unit price /  per 
      2x2 Cotton Stripe Tally Hoodie, Fiery Red/Vanilla Ice 2x2 Cotton Stripe Tally Hoodie
      Regular price €55.00 EUR
      Regular price €0.00 EUR Sale price €55.00 EUR
      Unit price /  per 
      Light Terry Jan Polo L/S, Sky Captain Light Terry Jan Polo L/S
      Regular price €65.00 EUR
      Regular price €0.00 EUR Sale price €65.00 EUR
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      Soft Fleece Takito Vest, Jet Black Soft Fleece Takito Vest
      Regular price €90.00 EUR
      Regular price €0.00 EUR Sale price €90.00 EUR
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      KIDS

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      NPS Strap Top Kontrast, Marine/Red NPS Strap Top Kontrast
      Regular price €40.00 EUR
      Regular price €0.00 EUR Sale price €40.00 EUR
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      NPS Tank Top BW Stripe, Ecru/Marine NPS Tank Top BW Stripe
      Regular price €40.00 EUR
      Regular price €0.00 EUR Sale price €40.00 EUR
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      #101 SPRING NEWS

      • NEW
        Pablo Malle Tee, Vanilla Ice/Sky Captain Pablo Malle Tee, Vanilla Ice/Sky Captain

        Pablo Malle Tee Vanilla Ice/Sky Captain

        Sizes XS S M L XL XXL XXXL

        Pablo Malle Tee Vanilla Ice/Sky Captain
         - 
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        Regular price €130.00 EUR
        Regular price €0.00 EUR Sale price €130.00 EUR
        Unit price /  per 
      • NEW
        Denimi Moxie Clutch Bag, Washed Blue Denimi Moxie Clutch Bag, Washed Blue

        Denimi Moxie Clutch Bag Washed Blue

        Sizes OS

        Denimi Moxie Clutch Bag Washed Blue
         - 
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        Regular price €120.00 EUR
        Regular price €0.00 EUR Sale price €120.00 EUR
        Unit price /  per 
      • NEW
        Ripstop Nylon Caro Skirt, Sky Captain Ripstop Nylon Caro Skirt, Sky Captain

        Ripstop Nylon Caro Skirt Sky Captain

        Sizes XS S M L XL XXL XXXL

        Ripstop Nylon Caro Skirt Sky Captain
         - 
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        Regular price €110.00 EUR
        Regular price €0.00 EUR Sale price €110.00 EUR
        Unit price /  per 
      • MADE IN DK
        NEW
        NØRGAARD PAA STRØGET
        NPS Strap Top Kontrast, Marine/Red

        NPS Strap Top Kontrast Marine/Red

        Sizes ONE

        NPS Strap Top Kontrast Marine/Red
         - 
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        Regular price €40.00 EUR
        Regular price €0.00 EUR Sale price €40.00 EUR
        Unit price /  per 
      • NEW
        Single Cotton Jerry Tee LS, Almond Oil Single Cotton Jerry Tee LS, Almond Oil

        Single Cotton Jerry Tee LS Almond Oil

        Sizes XS S M L XL XXL XXXL

        Single Cotton Jerry Tee LS Almond Oil
         - 
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        Regular price €100.00 EUR
        Regular price €0.00 EUR Sale price €100.00 EUR
        Unit price /  per 
      • NEW
        Ripstop Nylon Kala Jacket, Sky Captain Ripstop Nylon Kala Jacket, Sky Captain

        Ripstop Nylon Kala Jacket Sky Captain

        Sizes XS S M L XL XXL XXXL XXXXL

        Ripstop Nylon Kala Jacket Sky Captain
         - 
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        Regular price €150.00 EUR
        Regular price €0.00 EUR Sale price €150.00 EUR
        Unit price /  per 
      • NEW
        Ripstop Nylon Mille Pants, Sky Captain Ripstop Nylon Mille Pants, Sky Captain

        Ripstop Nylon Mille Pants Sky Captain

        Sizes XS S M L XL XXL XXXL

        Ripstop Nylon Mille Pants Sky Captain
         - 
        Choose color

        Regular price €120.00 EUR
        Regular price €0.00 EUR Sale price €120.00 EUR
        Unit price /  per 
      • MADE IN DK
        NEW
        NPS Scarf Interlock, Marine/Ecru

        NPS Scarf Interlock Marine/Ecru

        Sizes 1 2

        NPS Scarf Interlock Marine/Ecru
         - 
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        Regular price €44.00 EUR
        Regular price €0.00 EUR Sale price €44.00 EUR
        Unit price /  per 
      • NEW
        Mia Poplin Pam Wrap Top, Pinstripe/Provence Mia Poplin Pam Wrap Top, Pinstripe/Provence

        Mia Poplin Pam Wrap Top Pinstripe/Provence

        Sizes 34 36 38 40 42 44 46 48

        Mia Poplin Pam Wrap Top Pinstripe/Provence
         - 
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        Regular price €160.00 EUR
        Regular price €0.00 EUR Sale price €160.00 EUR
        Unit price /  per 
      • NEW
        Cotton Pol Benley Trench Coat, Walnut Cotton Pol Benley Trench Coat, Walnut

        Cotton Pol Benley Trench Coat Walnut

        Sizes 34 36 38 40 42 44 46 48

        Cotton Pol Benley Trench Coat Walnut
         - 
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        Regular price €350.00 EUR
        Regular price €0.00 EUR Sale price €350.00 EUR
        Unit price /  per 
      • NEW
        Broda Crane Shirt, Snow White Broda Crane Shirt, Snow White

        Broda Crane Shirt Snow White

        Sizes 34 36 38 40 42 44 46 48

        Broda Crane Shirt Snow White
         - 
        Choose color

        Regular price €160.00 EUR
        Regular price €0.00 EUR Sale price €160.00 EUR
        Unit price /  per 
      • NEW
        Cotton Pol Delish Jacket, Walnut Cotton Pol Delish Jacket, Walnut

        Cotton Pol Delish Jacket Walnut

        Sizes 34 36 38 40 42 44 46 48

        Cotton Pol Delish Jacket Walnut
         - 
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        Regular price €295.00 EUR
        Regular price €0.00 EUR Sale price €295.00 EUR
        Unit price /  per 
      1 / of 12
      • JOURNAL

      • Bjørk & Caspar on Disability, Community and Confidence

        Bjørk & Caspar on Disability, Community and Con...

        March 19, 2026Interviews News

        A Paralympic athlete and an award-winning poet. Two strong voices for equality walking through the streets of Copenhagen in Mads Nørgaard – Copenhagen’s Spring collection. Bjørk Nørremark has hesitated to...

        READ MORE
        March 19, 2026Interviews News

        Bjørk & Caspar on Disability, Community and Con...

        A Paralympic athlete and an award-winning poet. Two strong voices for equality walking through the streets of Copenhagen in Mads Nørgaard – Copenhagen’s Spring collection. Bjørk Nørremark has hesitated to...

        READ MORE
      • Oh Land on International Women's Day

        Oh Land on International Women's Day

        March 4, 2026Collaborations Interviews

        Every girl carries her wings. Together with Oh Land, we celebrate International Women’s Day 2026 with a specially designed t-shirt supporting UNICEF’s work for girls’ rights. The t-shirt is dedicated...

        READ MORE
        March 4, 2026Collaborations Interviews

        Oh Land on International Women's Day

        Every girl carries her wings. Together with Oh Land, we celebrate International Women’s Day 2026 with a specially designed t-shirt supporting UNICEF’s work for girls’ rights. The t-shirt is dedicated...

        READ MORE
      • Betty Krag on Denim and Street Style

        Betty Krag on Denim and Street Style

        January 27, 2026Interviews News

        The emerging photographer and always cool, creative Betty Krag compares denim to a favorite book and sees the bicycle as a vital part of Copenhagen’s street style. We spoke to...

        READ MORE
        January 27, 2026Interviews News

        Betty Krag on Denim and Street Style

        The emerging photographer and always cool, creative Betty Krag compares denim to a favorite book and sees the bicycle as a vital part of Copenhagen’s street style. We spoke to...

        READ MORE
      • Culture Friday coming soon

        Culture Friday coming soon

        November 14, 2025News

        Give the gift of culture this holiday – or treat yourself to a memorable experience. Join us as we celebrate Culture Friday once again. On Friday, November28, everyone shopping with...

        READ MORE
        November 14, 2025News

        Culture Friday coming soon

        Give the gift of culture this holiday – or treat yourself to a memorable experience. Join us as we celebrate Culture Friday once again. On Friday, November28, everyone shopping with...

        READ MORE
      • #101 – designed for everyone since 1967, and still made in Denmark

        #101 – designed for everyone since 1967, and st...

        September 24, 2025News

        The story of the #101 begins on a cold January morning in 1967, when Mads’ father placed the first batch of neatly folded ribbed t-shirts on the shelves of the...

        READ MORE
        September 24, 2025News

        #101 – designed for everyone since 1967, and st...

        The story of the #101 begins on a cold January morning in 1967, when Mads’ father placed the first batch of neatly folded ribbed t-shirts on the shelves of the...

        READ MORE
      • Striped since 1967

        Striped since 1967

        September 24, 2025News

        In 1958, Jørgen opened Nørgaard paa Strøget, one of the first shops in Denmark to cater specifically to young people. In 1967 Jørgen launched the #101 T-shirt. The name is...

        READ MORE
        September 24, 2025News

        Striped since 1967

        In 1958, Jørgen opened Nørgaard paa Strøget, one of the first shops in Denmark to cater specifically to young people. In 1967 Jørgen launched the #101 T-shirt. The name is...

        READ MORE
      1 / of 6
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