For the third year in a row, we're renaming Black Friday to Culture Friday to celebrate cultural life. On this busy shopping day, you won’t find discounts in our stores or online. Instead, we offer a free gift card for a cultural experience with every purchase.
Choose from 13 fantastic institutions handpicked by us. This year, we’re excited to include a Berlin favorite in the mix. Get inspired below.
Add culture to your cart
For the third year in a row, we're renaming Black Friday to Culture Friday to celebrate cultural life. On this busy shopping day, you won’t find discounts in our stores or online. Instead, we offer a free gift card for a cultural experience with every purchase.
Choose from 13 fantastic institutions handpicked by us. This year, we’re excited to include a Berlin favorite in the mix. Get inspired below.
The Culture Friday offer is valid Friday, November 29th, 2024, from 00:00 and for 24 hours. All gift cards can be redeemed online, cover an entrance ticket to the selected cultural institution, and are valid for one year. The ticket will be sent directly to you by post.
Right of cancellation – particulars in relation to free gift
*If you choose to exercise your right of cancellation for your order, you must return the received gift at the same time. This applies if the value of your final order falls below the campaign's minimum limit. If you do not return the gift, we expressly point out that the value of the gift will be set off when we process your return order.
If, after the return, your final purchase still exceeds the minimum limit, you will of course keep your free gift, and will not be charged for the value of the gift.
JOURNAL
Once again, we are renaming Black Friday to Culture Friday – and this time, Berlin is joining in
Read moreFor the third year in a row, Black Friday is being renamed to Culture Friday at Mads Nørgaard – Copenhagen. Instead of price reductions on the big shopping day, the fashion house is once again turning its attention to the cultural scene and offering free entry tickets. This time to 12 local cultural venues as well as one in Berlin.