In a world turned upside down, going to work, doing what you normally do, following your old routines makes one long for the ‘ordinary’ everyday. Covid-19 forced us to reduce the size of the collections, our travelling, and instead jumped on our bikes and explored the city-scape and surroundings. Instead of looking out, we have decreased our radar and found inspiration from all that is just under our noses. It has been an amazing feeling to find out how far you can go by travelling nowhere.
Campaign credits:
Photographer: Marco van Rijt
H&MU: Gitte Guldhammer, A-Management
Womens Talent: Julian Grüner, Scoop Models
Mens Talent: Oscar Ruebman, Scoop Models
Post-Production: Kevin Pfaff, A-Management
