‘A BIGGER SPLASH’ IS THE TITLE OF THE ICONIC PAINTING BY DAVID HOCKNEY FROM 1967. A PAINTING THAT EVOKES SUNSHINE AND THE ENTICING SENSATION OF PLUNGING INTO THE DEEP BLUE POOL. THE MADS NØRGAARD – COPENHAGEN NEW COLLECTION IS INSPIRED BY THIS SEDUCTIVE AND COLORFUL AESTHETIC.
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THE CAMPAIGN IS CAPTURED AT VESTBADET IN BRØNDBY, DENMARK. THE SWIMMING POOL WAS ESTABLISHED IN 1958-59 AS THE FIRST OUTDOOR COMMUNAL SWIMMING POOL IN DENMARK. THE LOCATION PERFECTLY CAPTURES THE 60’S ARCHITECTURAL INSPIRATION VISUALIZED IN HOCKEY’S ICONIC PAINTING.