• Winter

  • We are proud to introduce the Winter 24 collection – 'Digital Mystery' 

    For this Winter collection, we want to pay tribute to one of our signature styles: the Iceland Sweater. With that as the central inspiration, we have created a universe around it.  

    Introducing a new print line-up featuring various seasonal prints on jerseys, celebrating phenomena of nature and strong communities while interpreting aspects of the theme – “Digital Mystery”.

  • The colors for this collection are inspired by the breathtaking nature of Iceland in early winter. The color scheme aims to capture the raw beauty of Iceland's untamed wilderness, with shades inspired by lava stones, gradients of the Northern Lights, and earthy moss.

  • Credits

  • Talents. Vilma Friedländer & Bene Koffii

    Photographer. Ed Gumuchian

    Make-up & Hair. Trine Rasmussen

    Location. The Lab

    Art Direction. Alpine Office