The queen of video art, Swiss artist Pipilotti Rist, often incorporates water into her vibrant video and sound installations. She is currently featured in the exhibition Ocean at Louisiana Museum of Modern Art with her kaleidoscopic piece Sip My Ocean. To mark the occasion, a new artistic swimwear set is being launched.
About Pipilotti Rist
Pipilotti Rist (b. 1962 as Elisabeth Charlotte Rist) is a Swiss visual artist, who works with video, film and moving images, often displayed as projections. Among her most prevalent themes are gender, sexuality and the human body. In 1997 her work was featured in the Venice Biennial, where she was awarded a Premio 2000 award for the video ‘Ever Is Over All’. Other awards include the Wolfgang Hahn Prize (1999), the Joan Miró Prize (2009) and the Cutting the Edge Award at the 27th Annual Miami International Film Festival (2010).
In 2000 her work ‘Open My Glade’ was commissioned by the New York Public Art Fund and was broadcast on the largest video screen in Times Square, New York. Rist has held solo exhibitions at MoMA in New York, Kunstverein in Hamburg, Museum of Contemporary Art in Chicago, Centre Georges Pompidou in Paris and Museo Nacional Centro de Are Reina Sofia in Madrid among others.
Her works are a part of prominent museums worldwide including MoMA in New York, Louisiana Museum of Modern Art in Humlebæk and Tate Modern in London.
You’ll Never Swim Alone Part II is a collaboration between Pipilotti Rist, Louisiana, and Mads Nørgaard – Copenhagen. The project consists of a swimwear set – t-shirt and shorts – featuring colorful prints from Rist’s works. As a special detail, the set is decorated with unique, handmade charms crafted from beads, bottle caps, fishing nets, and other beach finds so you are never alone in the water. Hence the title You’ll Never Swim Alone.
"Pipilotti is one of the greatest video artists of our time. Having the opportunity to collaborate with her and immerse ourselves in her world of color and themes of gender and the body is a tremendous privilege. We are very proud of this collaboration and of the swimwear, which serves as a bright and uplifting addition to the summer wardrobe." – Mads Nørgaard.
The first part of this collaboration was launched in 2019 alongside Pipilotti Rist’s solo exhibition Open My Glade at Louisiana.
The new Part II collection will launch at Louisiana on Friday, April 4, 2025, and will be available in the Louisiana store, at Nørgaard paa Strøget, Mads Nørgaard – Copenhagen in Aarhus and Berlin, and online at madsnorgaard.com.
