“Jumbo Originals” is the first drop from an ongoing collaboration between Mads Nørgaard and the creative agency and fashion brand Phanta.
This gender-neutral mini collection presents a new, skewed and exaggerated take on a selection of Mads Nørgaard classics such as the sailor knit, quilted jacket and basic t-shirt.
Expanding into the metaverse, the collection also includes a series of digital accessories – sunglasses, boots and earrings – available as SoMe AR filters and NFTs.
The "Jumbo Originals" collection is available online at madsnorgaard.com, phanta.life, and at selected retailers.
Directors
@legranddanois
@phanta_enterprises
Producers
@oliverheldmann
@legranddanois
DOP @tobiashorvath_dp
B-photo @emilwadjepsen
Rekvisitør @vanhorncph
Lys @polcobas
Makeup og hår @ayoeness
Musik @Anders
Tak til @locospace @homehagen
