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        • Bikini
        • Long John Dress
        • John Dress
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        COLLECTIONS
        100% Wool
        100% Wool
        The #101 collection
        The #101 collection
        KIDS – Size 1 – 10 years
        KIDS – Size 1 – 10 years
        TEEN – Size 13 years
        TEEN – Size 13 years
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        Josephine Skriver x PlanInternational
        Josephine Skriver x PlanInternational
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        Hansens Is
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        JBS x Mads Nørgaard
        JBS x Mads Nørgaard
        For the active
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        For the dancefloor
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    • LOOKBOOK
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    Party Edit STAY WARM #101 WOOL
    • X-MADS GIFT GUIDE

    • X-MADS GIFT GUIDE

    • NEW
      Wool Karoline Sweater, Parisian Night

      Wool Karoline Sweater Parisian Night

      Sizes XS S M L XL XXL XXXL

      Wool Karoline Sweater Parisian Night
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      Regular price €240.00 EUR
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    • MN Keyhanger, White/Blue

      MN Keyhanger White/Blue

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      Regular price €25.00 EUR
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    • Cosy Denim Bonnie Pants, Dark Indigo

      Cosy Denim Bonnie Pants Dark Indigo

      Sizes 34 36 38 40 42 44 46 48

      Cosy Denim Bonnie Pants Dark Indigo
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      Regular price €160.00 EUR
      Regular price €0.00 Sale price €160.00 EUR
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    • Boutique Washed Athene Bag, Washed Black

      Boutique Washed Athene Bag Washed Black

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      Regular price €55.00 EUR
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    • Wool Arne Scarf, Sky Captain

      Wool Arne Scarf Sky Captain

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      Regular price €115.00 EUR
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    • Fine Merino Ida Knit, Black

      Fine Merino Ida Knit Black

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      Fine Merino Ida Knit Black
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      Regular price €160.00 EUR
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    • NEW
      Fine Merino Emma Stripe Knit, Parisian Night/Vanilla Ice

      Fine Merino Emma Stripe Knit Parisian Night/Vanilla Ice

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      Fine Merino Emma Stripe Knit Parisian Night/Vanilla Ice
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      Regular price €135.00 EUR
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    • NEW
      Soft Yarn Vilhelm Cardigan Knit, Parisian Night

      Soft Yarn Vilhelm Cardigan Knit Parisian Night

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      Soft Yarn Vilhelm Cardigan Knit Parisian Night
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      Regular price €190.00 EUR
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    • Arizona Denim Coen Jeans, Blue Rinse Wash

      Arizona Denim Coen Jeans Blue Rinse Wash

      Sizes 28 29 30 31 32 33 34 36 38 40 42

      Arizona Denim Coen Jeans Blue Rinse Wash
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      Regular price €160.00 EUR
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    • NEW
      Comfy Wool Vilhelm Stripe Cardigan Knit, Beech

      Comfy Wool Vilhelm Stripe Cardigan Knit Beech

      Sizes XS S M L XL XXL XXXL XXXXL

      Comfy Wool Vilhelm Stripe Cardigan Knit Beech
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      Regular price €215.00 EUR
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    • NEW
      Tosca Anju Hat, Asphalt

      Tosca Anju Hat Asphalt

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      Regular price €60.00 EUR
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    • NEW
      Comfy Wool Adam Argyle Knit, Asphalt

      Comfy Wool Adam Argyle Knit Asphalt

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      Comfy Wool Adam Argyle Knit Asphalt
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      Regular price €200.00 EUR
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    1 / of 12
    • WOMEN

    • MEN

    • X-MADS GIFT GUIDE

      FOR LIFE OUTDOORS
    • #101

    • NPS Nova Pants Broadway Colour, Brown/Ecru

      NPS Nova Pants Broadway Colour Brown/Ecru

      Sizes 1 M/L S/M 2

      NPS Nova Pants Broadway Colour Brown/Ecru
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      Regular price €94.00 EUR
      Regular price €0.00 Sale price €94.00 EUR
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    • 101 Solid Colour, Marine

      101 Solid Colour Marine

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      101 Solid Colour Marine
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      Regular price €47.00 EUR
      Regular price €0.00 Sale price €47.00 EUR
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    • NEW
      NPS Scarf Triangle, Brown/Ecru

      NPS Scarf Triangle Brown/Ecru

      Sizes 1

      NPS Scarf Triangle Brown/Ecru
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      Regular price €28.00 EUR
      Regular price €0.00 Sale price €28.00 EUR
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    • 101 Solid Colour, Brown

      101 Solid Colour Brown

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      101 Solid Colour Brown
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      Regular price €47.00 EUR
      Regular price €0.00 Sale price €47.00 EUR
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    • 101 Broadway, Marine/Ecru

      101 Broadway Marine/Ecru

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      101 Broadway Marine/Ecru
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      Regular price €47.00 EUR
      Regular price €0.00 Sale price €47.00 EUR
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    • NPS Nova Pants Solid Colour, Brown

      NPS Nova Pants Solid Colour Brown

      Sizes 1 2

      NPS Nova Pants Solid Colour Brown
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      Regular price €94.00 EUR
      Regular price Sale price €94.00 EUR
      Unit price /  per 
    • NEW
      NPS Scarf Interlock, Brown/Ecru

      NPS Scarf Interlock Brown/Ecru

      Sizes 1 2

      NPS Scarf Interlock Brown/Ecru
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      Regular price €44.00 EUR
      Regular price €0.00 Sale price €44.00 EUR
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    • NPS Tank Top Solid Color, Marine

      NPS Tank Top Solid Color Marine

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      NPS Tank Top Solid Color Marine
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      Regular price €40.00 EUR
      Regular price €0.00 Sale price €40.00 EUR
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    • 101 Broadway, Brown/Ecru

      101 Broadway Brown/Ecru

      Sizes LONG REGULAR

      101 Broadway Brown/Ecru
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      Regular price €47.00 EUR
      Regular price €0.00 Sale price €47.00 EUR
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    • 101 Broadway, Black/Camel

      101 Broadway Black/Camel

      Sizes LONG REGULAR

      101 Broadway Black/Camel
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      Regular price €47.00 EUR
      Regular price €0.00 Sale price €47.00 EUR
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    • NPS Scarf Interlock, Black/Ecru

      NPS Scarf Interlock Black/Ecru

      Sizes 1 2

      NPS Scarf Interlock Black/Ecru
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      Regular price From €34.00 EUR
      Regular price €0.00 Sale price From €34.00 EUR
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    • 101 Wool, Black

      101 Wool Black

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      101 Wool Black
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      Regular price €68.00 EUR
      Regular price €0.00 Sale price €68.00 EUR
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    1 / of 12
        • JOURNAL

        • Culture Friday coming soon

          Culture Friday coming soon

          November 14, 2025News

          Give the gift of culture this holiday – or treat yourself to a memorable experience. Join us as we celebrate Culture Friday once again. On Friday, November28, everyone shopping with...

          READ MORE
          November 14, 2025News

          Culture Friday coming soon

          Give the gift of culture this holiday – or treat yourself to a memorable experience. Join us as we celebrate Culture Friday once again. On Friday, November28, everyone shopping with...

          READ MORE
        • #101 – designed for everyone since 1967, and still made in Denmark

          #101 – designed for everyone since 1967, and st...

          September 24, 2025News

          The story of the #101 begins on a cold January morning in 1967, when Mads’ father placed the first batch of neatly folded ribbed t-shirts on the shelves of the...

          READ MORE
          September 24, 2025News

          #101 – designed for everyone since 1967, and st...

          The story of the #101 begins on a cold January morning in 1967, when Mads’ father placed the first batch of neatly folded ribbed t-shirts on the shelves of the...

          READ MORE
        • Striped since 1967

          Striped since 1967

          September 24, 2025News

          In 1958, Jørgen opened Nørgaard paa Strøget, one of the first shops in Denmark to cater specifically to young people. In 1967 Jørgen launched the #101 T-shirt. The name is...

          READ MORE
          September 24, 2025News

          Striped since 1967

          In 1958, Jørgen opened Nørgaard paa Strøget, one of the first shops in Denmark to cater specifically to young people. In 1967 Jørgen launched the #101 T-shirt. The name is...

          READ MORE
        • A Night in Oslo with Jacqueline & Sofie Landvik and friends

          A Night in Oslo with Jacqueline & Sofie Landvik...

          September 5, 2025Events

          Celebrating our Norwegian ties and special friendship with sisters, creatives, and fashion it-girls Jacqueline & Sofie Landvik. This magical evening, Thursday, September 4, in Oslo featured a zine launch, dinner,...

          READ MORE
          September 5, 2025Events

          A Night in Oslo with Jacqueline & Sofie Landvik...

          Celebrating our Norwegian ties and special friendship with sisters, creatives, and fashion it-girls Jacqueline & Sofie Landvik. This magical evening, Thursday, September 4, in Oslo featured a zine launch, dinner,...

          READ MORE
        • Join Martin Kongstad for a day in Copenhagen

          Join Martin Kongstad for a day in Copenhagen

          August 18, 2025Guides Interviews

          Favorite spots, memories, and anecdotes. Author and food critic Martin Kongstad shares personal stories about his Copenhagen. Read along here.

          READ MORE
          August 18, 2025Guides Interviews

          Join Martin Kongstad for a day in Copenhagen

          Favorite spots, memories, and anecdotes. Author and food critic Martin Kongstad shares personal stories about his Copenhagen. Read along here.

          READ MORE
        • Celebrating Copenhagen Fashion Week SS26 with a live act by the rising Danish band BLUSH at Nørgaard paa Strøget

          Celebrating Copenhagen Fashion Week SS26 with a...

          August 1, 2025Collaborations News

          During fashion week in August 2025, we’re hosting a special event for everyone who loves fashion, music, and the city of Copenhagen. Join us as indie pop rock band BLUSH...

          READ MORE
          August 1, 2025Collaborations News

          Celebrating Copenhagen Fashion Week SS26 with a...

          During fashion week in August 2025, we’re hosting a special event for everyone who loves fashion, music, and the city of Copenhagen. Join us as indie pop rock band BLUSH...

          READ MORE
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